Commercial spaces where the brand is understood before a word is spoken
I bring identity into physical environments to build presence, atmosphere and coherence. A brand that works well digitally but not in its physical space loses an important part of its communication. I work everything as a system.
What it includes
Facade
The first visual impact of the business. Designed to communicate before you enter and to be coherent with the identity.
Signage
The physical identifier of the brand in the space — with typographic, scale and presence criteria.
Wayfinding
An orientation system that guides the customer experience through the space with clarity, coherence and brand character.
Brand interior design
The brand's visual language applied to the space: materials, colour, textures and a coherent atmosphere.
Journey & experience
The path the customer takes through the space and the touchpoints that reinforce brand perception.
3D visualisation
Photo-realistic renders to visualise and validate the project before execution, avoiding surprises.
Materials & supports
Selection of materials, finishes and supports aligned with the brand's character and promise.
Spatial coherence
Interior and exterior, digital and physical: everything tells the same brand story without contradiction.
Who it's for
For restaurants, shops, clinics, gyms, hotels and physical businesses that want their space to communicate the same thing as their website and brand. For openings, refurbishments and repositioning where the look of the location matters as much as any other aspect of the business.
How I work
- 01
Reading the space and the brand
I analyse the space, the existing identity and the type of client. The intervention must be coherent with everything else — not merely decorative.
- 02
Concept proposal
I develop the visual proposal for the space: materials, applied typography, colour and signage. Always in relation to the brand.
- 03
Technical design
I prepare technical files for production: exact measurements, material specifications, instructions for the installer.
- 04
Supervision
I accompany the production and installation process to ensure the final result corresponds to the design.
Frequently asked questions
Some common questions before starting a project with Juan Navarro.
Related services
Brand identity
The visual identity that gives the space coherence and character.
View serviceVisual production
Photography and video to communicate the experience of the space.
View serviceDigital marketing
Strategy to attract clients to the physical space through digital channels.
View serviceNot sure where to start?
I can help you identify what your brand or project actually needs.
Let's talkRelated projects
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